the new flagship store opening

16 Dec 2016

Richard Ginori, highest expression of Italian excellence and the finest artistic porcelain, announce the opening of its first flaghsip store in the Russian Federation, inside the prestigious mall Petrovsky Passaž Moscow. The opening marks the start of a direct presence of the Florentine brand in the country. 

The new Richard Ginori flagship store, which consist of a total area of about 120 square meters, recalls, in its elegance and luxury furnishings, colors and finishes, the flagship store in Florence, known as Casa Ginori (Ginori House), symbol of welcoming and tradition, history and art, symbol of the distinctive style of the Manufacture.

The flagship store in Moscow, composed by two connecting rooms, offers the main collection of the brand, including Volière, synthesis of craftsmanship and artistic heritage of the Manufacture, Catene and Labirinto, inspired by original drawings of the master Gio Ponti, Babele, contemporary and virtuous collection that reinterprets the mise en place, the wall plates Perroquets, the Richard Ginori great classics such as Vecchio Ginori, Fiesole and Galli Rossi; in addition to that also a selection of interior decorations objects and artwork of the Manufacture signed by Gio Ponti.

The store design is a tribute to the Richard Ginori savoir faire and craftsmanship of Tuscan artisans who have tailored all furnishings such as the coffered ceilings in wood,  floors in parquet and carpet covered with rugs, woodwork, furniture containers to walls and antique furniture such as tables, chairs and consoles to best present the Richard Ginori collections and artwork, exposed in an environment in which coexist tradition and modernity, thanks to sophisticated and romantic aesthetics and fine materials.

The Petrovsky Passaž is an elite department store, opened in 1906 in the center of Moscow, designed by engineer Vladimir Šuchov, who also designed the department store GUM and Šabolovka tower. It is characterized by arches covered with galleries surmounted by semicylindrical glass vaults, connected to the second floor by walkways with iron frame. The mall is today one of the most luxurious shopping destination of Europe, with a wide selection of the prestigious international fashion and luxury brands.


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