The Eighteenth Century
In the eighteenth century the Oriental trend for the White Gold arrived in Europe and the Marquis Carlo Ginori, took the opportunity to found a company capable of synthesizing the elements of the ancient tradition, with more modern influences.
The Nineteenth Century
In 1806, at the turn of the century of reason and that of sentiment, the direction of the Manifattura passed to Leopoldo Carlo Ginori Lisci, who started a process of profound renewal. La Ginori focuses on the development of the 'Pittoria' and calls to prominent French interior decorators.
Gio Ponti
From 1923 to 1933 the artistic direction of the Manifattura was entrusted to Gio Ponti. Master is responsible for introducing highly innovative elements with sensitivity and respect for the taste for the ancient, and for the oriental culture.